The Influence of Attitude, Social Influence, and Perceived Behavioural Control (PBC) on Purchase Intention in Second Hand Clothing

Indah Anggraeni Wijaya; Titik Desi Harsoyo

doi:10.55927/fjst.v4i7.181

Authors

Indah Anggraeni Wijaya Universitas Mercu Buana Yogyakarta
Titik Desi Harsoyo Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/fjst.v4i7.181

Keywords:

Attitude, Social Influence, Perceived Behavioural Control (PBC), Purchase Intention

Abstract

Modern youth's fascination for ever-changing styles has ratcheted up rivalry in the apparel market. Businesses dealing in pre-owned apparel need to diversify their goods, raise marketing awareness, and improve customer perception in orders to remain competitive. The purpose of this research is to determine the relationship between attitude, social influence, and perceived behavioral control (PBC) as it relates to the intention to buy used apparel. The research used a poll of 100 people who were aware with the concept of secondhand clothes but had never bought any before. The results were deemed valid, reliable, and passed the traditional assumption tests. Attitude, social influence, and PBC all significantly and positively affect purchase intention, according to the results.

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