Competitive Advantage and Sustainability of MSMEs: The Key to Successful Economic Growth in Depok City

M. Hilman Zainuri; Gunartin Gunartin; Ian Permana Wahyu

doi:10.55927/fjst.v4i11.261

Authors

M. Hilman Zainuri Pamulang University
Gunartin Gunartin Pamulang University
Ian Permana Wahyu Pamulang University

DOI:

https://doi.org/10.55927/fjst.v4i11.261

Keywords:

Sustainability of MSMEs, Competitive Advantage, Economic Growth, Depok City

Abstract

This study aims to analyze the contribution of competitive advantage and sustainability to the growth of Micro, Small, and Medium Enterprises (MSMEs) in enhancing economic growth in Depok City. Using a descriptive qualitative approach, this study collected primary data through interviews and observations of MSME actors in Depok City, as well as secondary data from various relevant sources. The results indicate that MSMEs in Depok City have the potential for a competitive advantage due to the number and diversification of businesses, large market potential, innovation and creativity, adaptation to change, community involvement, and government support. The competitive advantage and sustainability of MSMEs contribute to economic growth through employment, increased community income, increased Gross Regional Domestic Product (GRDP), economic diversification, and the development of MSMEs based on local wisdom. However, MSMEs also face challenges such as limited access to capital, intense competition, and a lack of management knowledge. The results of the study also show that competitive advantage can be developed through improving product quality, business networks, technology utilization, branding strengthening, and strategic partnerships. Synergistic support from the government, financial institutions, and MSME associations is key to the sustainability of MSMEs and a driver for economic growth in Depok City.

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