Implementation of Creative Economy Development Policy in Supporting the Competitiveness of Local Products

Lili Suryani; Novelma Lastri; Dede Mirza

doi:10.55927/fjst.v4i10.265

Authors

Lili Suryani Sekolah Tinggi Ilmu Administrasi Lancang Kuning Dumai
Novelma Lastri Sekolah Tinggi Ilmu Administrasi Lancang Kuning Dumai
Dede Mirza Sekolah Tinggi Ilmu Administrasi Lancang Kuning Dumai

DOI:

https://doi.org/10.55927/fjst.v4i10.265

Keywords:

Policy Implementation, Creative Economy Development, Competitiveness, Local Products

Abstract

This study analyzes the implementation of creative economy development policies in enhancing the competitiveness of local products in Pekanbaru. Using a qualitative descriptive case study approach, data were collected from government officials, creative MSME actors, and industry associations through interviews, observation, and documentation. The findings show that while various facilitation and support programs have been implemented, challenges remain in inter-agency coordination, limited financing, and suboptimal digital technology use. The study concludes that these policies positively influence creative economy growth but have yet to achieve sustainable competitiveness. It contributes to business administration studies by integrating public policy and competitiveness strategies, offering practical recommendations for strengthening the local creative economy ecosystem.

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