The Transformation of Corporate Social Responsibility Meaning in Corporate Sustainability Strategies in the Era of Digital Social Pressure

Nurmadi Harsa Sumarta

doi:10.55927/fjst.v4i12.331

Authors

Nurmadi Harsa Sumarta Sebelas Maret University

DOI:

https://doi.org/10.55927/fjst.v4i12.331

Keywords:

Corporate Social Responsibility, Corporate Sustainability Strategies, Digital Social Pressure

Abstract

This study examines how digital social pressure drives the transformation of Corporate Social Responsibility (CSR) into a strategic component of corporate sustainability. Using a qualitative multiple case study involving 12 key informants—CSR managers, sustainability staff, digital communication officers, and community representatives—data were collected through semi-structured interviews and analysis of sustainability reports, CSR publications, and digital footprints. Thematic analysis reveals that digital pressure pushes companies in Sukoharjo, Boyolali, and Karanganyar to increase transparency, strengthen data-driven digital communication, and align sustainability strategies with online public expectations. CSR is increasingly repositioned as a strategic tool for building trust, enhancing reputation, and creating long-term sustainability value. The study contributes theoretically to sustainability accounting by explaining how digital pressure reshapes the meaning of CSR, and offers practical guidance for companies in developing adaptive and responsive sustainability strategies.

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