Strategic Management for the Development of Sand Lobster (Panulirus Homarus) Aquaculture in East Lombok Regency

Rizka Azhari; Muhammad Nursan; Aeko Fria Utama FR

doi:10.55927/fjst.v4i12.359

Authors

Rizka Azhari University of Mataram
Muhammad Nursan University of Mataram
Aeko Fria Utama FR University of Mataram

DOI:

https://doi.org/10.55927/fjst.v4i12.359

Keywords:

Strategy, Aquaculture Business, Sand Lobster, SWOT Analysis

Abstract

This study examines the internal and external factors influencing scalloped spiny lobster (Panulirus homarus) aquaculture in East Lombok Regency, with a focus on Jerowaru District as a key production center in West Nusa Tenggara. Using a descriptive mixed-methods approach, primary data were collected through surveys and interviews with 30 purposively selected respondents and analyzed using a SWOT framework. The results indicate that a Weakness–Opportunities (WO) strategy is the most suitable development approach, emphasizing the reduction of internal constraints to take advantage of external opportunities. Strategic priorities include improving infrastructure and access to finance through government-supported funding and post-harvest facilities, as well as strengthening technical training and extension services to enhance productivity and feed quality through multi-stakeholder collaboration.

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