Implementation of Cyber Public Relations of the Tourism and Culture Department at Kebumen Regency in Disseminating Tourism Information through New Media

Abstract

Cyber public relations are a new breakthrough in the field of public relations. One of its roles is as the spearhead of information which is required to be able to distribute information as widely as possible. In this case, the presence of cyber public relations is one of the answers to these challenges. Cyber public relations by using internet-based new media have been implemented by the Tourism and Culture Office of Kebumen Regency in disseminating tourism information as well as expanding the target audience. This study aims to determine the application of cyber public relations at the Kebumen Regency Tourism and Culture Office in disseminating tourism information through new media. The method used is descriptive qualitative with Holtz's cyber public relations theory which has four indicators. The results of this study found that regarding the first indicator, namely strategic, it has been pursued well through media management, publication schedules, forms of information delivery, and collaboration. Next is integrated by using new media, especially social media and websites. Targeted by identifying the audience based on age and doing paid promotions. Measurable by conducting media analysis such as looking at insights and followers.