Implementation of Light Steel and Gypsum Marketing Communication Strategy at PT. Gias Yogyakarta Company 2022

Anton Widianto; M. Nastain; Nur Siva

doi:10.55927/fjst.v4i2.5

Authors

Anton Widianto Communication Studies, Mercu Buana University Yogyakarta
M. Nastain Communication Studies, Mercu Buana University Yogyakarta
Nur Siva Communication Studies, Mercu Buana University Yogyakarta

DOI:

https://doi.org/10.55927/fjst.v4i2.5

Keywords:

Marketing Communication, Marketing Strategy, Consumer Satisfaction, Marketing Mix

Abstract

Marketing Strategy is a plan that is generally integrated in the field of marketing in marketing targets to achieve company goals through a marketing mix such as product, price, place and promotion strategies. As a development of the benefits of this research in the field of knowledge and insight for researchers regarding its application and theory Light Steel and Gypsum marketing communication strategies as well as how to improve the sales system, as material to provide benefits in looking at marketing strategies in the world out there. This research is seen as a whole, obtained through descriptive research methods obtained through observation, documentation and analysis of data obtained qualitatively summarized inductively. What results can be obtained from analyzing the data obtained in the marketing strategy implemented using a combination of marketing strategies which of course includes product strategies with the characteristics of each product, having a way of using your own writing/work. From this strategy, affordable prices can be obtained at various levels. From Strategy Places that are easy to reach, as well as places in several Anywhere Areas. The promotional strategy covers many places in various regions.

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