Qualitative Descriptive Analysis of Brand Image Management on the Instagram Account @temanhaticoffee

Weningtyas Tris Handayani; M. Nastain; Eunike Dina Awola

doi:10.55927/fjst.v4i2.8

Authors

Weningtyas Tris Handayani Communication Science, Mercu Buana University Yogyakarta
M. Nastain Communication Sciences, Mercu Buana University Yogyakarta
Eunike Dina Awola Communication Sciences, Mercu Buana University Yogyakarta

DOI:

https://doi.org/10.55927/fjst.v4i2.8

Keywords:

Instagram, Brand Image, Coffee Shop

Abstract

Instagram is a social media that makes it easy somebody for interact virtually so that made into receptacle in building a brand image product. Social media This considered effective for build image or brand image because considered very influential in build perception public to A brand. In Indonesia itself currently become a trend in many coffee shops in demand by all circles. So that many coffee shops are competing race build image via Instagram so that more known to the public. One of them is a Friend of the Heart located in the Regency Kebumen with account Instagram @Temanhaticoffee. Has more followers from 7,000 followers. Where the number of followers can influential towards the coffee shop in building brand image. Purpose from study This is for know How analysis brand image construction of the Instagram account @Temanhaticoffee. Research This use method descriptive qualitative with do observation, documentation, and in -depth interviews with the manager and admin of Coffeeshop Teman Hati.

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